“CAMPBELL’S GO” PRODUCT LAUNCH
Our Role: Set the strategic direction for the launch of a product for the iconic 145-year-old company. Campbell’s is an icon. They’ve served the same products to the same audiences for generations. So when a new product arrives that looks, feels and tastes different from everything before it, the launch must feel fresh and familiar. By finding the right partners, crafting the right messages, and introducing the product to the right influencers, we reached our young adult target on their terms.