communecommunication.com | Dos Equis
Commune Communications - marketing, design, advertising and brand strategy.
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Dos Equis

OUR ROLE:

Bring the iconic “Most Interesting Man in the World” to life beyond TV.

Date
Category
FOOD & DRINK
About This Project

“FEAST OF THE BRAVE” – Cinco De Mayo is a crowded time for a Mexican beer brand. Standing out is vital. Enter the Dos Equis, “Feast of the Brave” taco truck. Only instead of regular tacos, we challenged consumers to feast on oddities including pork brain and crickets. By placing the trucks in some of the busiest spots in the nation, we produced reactions that generated an enormous amount of buzz, taking lunchtime from mundane to the most interesting part of the day.