| First District of Long Beach
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First District of Long Beach

About This Project

The First District of Long Beach is a community rooted in history and diversity. But with these assets come challenges, including how to unify the District and its many neighborhoods together with a distinct brand they can all be proud of.

Commune initiated a research and strategy program that revealed the themes and unique spirit that each piece of the community shares. Those insights led to a new visual system including logo and color palette that distinguished the First District from its neighboring communities and made sure every occupant from business owner to resident could identify with and champion the new brand.”