Develop an idea that reaches golf's true diehards and compels them to champion the game they love.
Consumer growth in golf is slowing among everyone but the most frequent players. Getting golf loyalists to share their passion is the key to growing the game. No one can convince you to try something new like a good friend. By asking for their help, giving them a place to gather and share ideas, and providing them tools to help them spread the message, this small group turned into a vocal coalition for the game they love.