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About This Project

Role: Deliver and idea that drives buzz and sales for the launch of a new product, the TASER C2.Conversation about TASER’s new product ran wild, but sales among TASER’s female target audience lagged. Uncertainty stifled purchase. In an individual concerned about her safety is going to purchase a TASER, she needs to fully understand its attributes and overcome any stigmas. The key to overcoming these hurdles is putting her in the right environment surrounded by like minds. “TASER Parties” were the result – an idea that quickly drove sales and created a Word of Mouth sensation still going strong today.